On The Air with John Melley

Who Else Wants To Have Their Own Personal Radio Interview Program to Promote Their Business?

Here Is What Your Own Personal Audio Interview Program Can Do For You

• You will have a marketing asset that builds your credibility and positions you as an expert in your field.
• You will build a powerful relationship with your listener. They will learn about you, your business and services in a relaxed environment where your message is controlled by you.
• It establishes trust, between you and your prospective client. Removing the initial barriers and defenses they have when presented with offers. You become a trusted advisor.
• The questions they have about your business will be answered in the interview.

I Have Had People Tell Me "I Feel Like I Know You."

People have told me they feel like they know me because they have heard my voice on the radio and in their projects and elsewhere.

You can have the same happen for you by having your own Audio Interview Program.

Here are 9 Powerful Ways You Can Use Our "Radio Interview" Program To Create New Business and Increase Profits:

1. Give it to clients as a freebie to solidify your Trusted Advisor role.
2. As the best direct mail grabber ever.
3. Use it on your web site as proof of your expert status.
4. Play it in your reception area to help get clients "Ready To Act"
5. As a great On Hold message (way better than Music!)
6. Give to inactive clients and get them buying again
7. Send it to the media as an attention-grabbing press release
8. Use it as a podcast to draw in new prospects
9. Send by email to convert web-generated leads

Here Is Our Proven Production Process

I will interview you using professional, state of the art, digital recording and editing equipment. This means that you can focus completely on the interview and get absolutely the best quality results without any technical worries whatsoever.

• As a guest of the program you will get a custom produced, digitally mastered ½ hour to 45 minute radio interview program.
• The Audio Interview Program will position you as the leading expert in your field, boosting your credibility in the eyes of your potential clients and customers.
• We'll discuss the goals and objectives you have for the interview and develop a specific plan and outline before we record the interview.
• Artwork concepts for your CD Cover & Label will be sent to my graphic design team. You'll get a couple of options to choose from.
• Then we'll record your interview! You can record the interview from the comfort of your home or office. You don't need to worry about a thing. If we make a mistake we just start that part over and use the best one.
• All the audio is cleaned up to remove and flubs, pauses, coughs, etc. Everything is done to make you sound prepared, poised and professional. Your presentation will be perfect.
• With some of the nifty tools and techniques I have, your voice will be optimized to give a crisp, quality sound.
• It's mastered for CD. And it will be converted into MP3's so you can use them on your web site, upload them to iTunes and more.
• The artwork and CD master will be sent to the duplicator for replication, printing and packaging. The CD's can then be drop shipped to you.
• Everything is done for you. All you have to do is talk about your business and you can do that better than anyone else!

Now, I know you might be thinking of a few reasons why you shouldn't do this.

You Might Be Afraid People Will Think Your Topic Is Boring

It's my job as the Host and Producer of the program to make the interview run smoothly and to make you sound incredible.
You choose who listens to it. Let the Audio Interview Program do the talking for you.

It has the added bonus of leveraging your time by recording your message once and then it can be told time and time again.

Maybe You're Afraid To Do The Interview Because You Don't Like The Sound Of Your Own Voice

Well Let Me Tell You Why This Isn't A Problem...

I'm going to let you in on a little sound engineering secret...

Nobody likes the sound of their recorded voice at first. Why? Because you hear it from the "Inside Out".

You hear it as it vibrates through your head and through your ears and how it bounces of your body.

The rest of us just hear your voice from the outside as it travels through the air to our ears. That's why a recording of your voice sounds different to you. It may take a little getting used to, but I assure you, you'll sound just like you always do to your listeners. It's nothing to feel self-conscious about.

If anything, you'll sound even better. With some of the nifty tools and techniques I have, I'll make you sound fantastic! All the mistakes are edited out, so no one will ever hear them. Your presentation will be perfect. You'll be thrilled with how great you'll sound.

I Can't Afford It

I'm going to address the price in a moment, but before we get to that I want you to ask yourself a few questions:

Could There Be A Better Time To Be Investing In Yourself And Your Own Business?

Given that investing anywhere else outside your direct control is as hazardous as cliff diving on a windy day... given that your size of market share grows as your weakest, least innovative competitors shrink or disappear, now is the time to act and do something different.

Other questions you should ask yourself: "How much is a client worth to you?" and, "What's the lifetime value of one of your clients?"

"I Can't Use It For My Business (My Business Is Different.)"

We all know what Dan Kennedy and Bill Glazer have to say about this excuse. There is "No Power" for you in this type of thinking.

Every business has a story to tell. The benefit of having the audio interview program is you are positioned as the expert/authority in your field.

It does this in an impressive package and in a non threatening, low pressure way. It also does it in a controlled environment, where everything you say will be said perfectly, with no stumbles or inaccuracies.

Your interview program is a marketing tool that can be leveraged and used in multiple ways and formats through CD, MP3, web site, Messages On Hold for your phone system and more.

"I'll Do It Later When I'm Ready."

You're ready now. Nobody knows your business better than you do. The brief pre-interview planning meeting and sessions will have you fully prepared for the interview on the recording date. In this economy, who can wait for later? You need business now!

"It will take too much time to prepare for it, I don't have time to do it or I wouldn't know what to say"

The brief pre-interview planning meeting will take about an hour. The interview will take another hour. Total time commitment on your part is 2-3 hours. We use the planning meeting to organize, develop an action plan and prepare you for a seamless interview. Everything else, the editing, mastering, artwork, printing and duplication is done for you, on time and on budget.

Here Is What Some People Are Saying After Working With Me

John --

I'd just like to tell you what a pleasure it's been working with you on my CD Interview. It was pleasurable for several reasons.

First, you're personally a delightful guy and fun to work with. Second, you have the ability to draw interesting information out of people who are talking about the most mundane possible topics -- like mine.

Third, I was amazed at your ability to make an over-the-phone interview sound like an in-studio experience. Fourth, you have WONDERFUL contacts on the creative side, and that made the entire production process as smooth as can be.

And last, I was amazed at how reasonable the cost was -- it was below my anticipation. As they say, "on time, under budget." Love it!!

Jim Edholm,
President BBI Benefits
Andover, MA

Dear John,

I wanted to send you a personal note instead of a card this year! You are truly one of the nicest people I have had the pleasure to have known. The work you did for our up and coming business, "Drafting Nation" is absolutely amazing. Without question, having you on our team, guarantees that our best foot will always be forward.... We have a new web site just around the corner along with some great new services and features that we're about to announce in the coming year. The Innerwall Company plans on utilizing your "Interview Program" that we'll be placing on our Home Page. Trust me, we can't wait!...

Here's wishing you and your family the Best Year Ever in 2009!

Jon Cunningham,
Innerwall Architectural Metal Services
Woodstock, Georgia

*"...perfect on the first try. I was stunned."* "I hired John Melley to create a business critical audio voice-over. I gave John some vague input on what the background music should sound like. John got the whole thing perfect on the first try. I was stunned. Not only is John Melley talented and professional, he is also an enjoyable guy to work with. I highly recommend him."

Tim Schmidt - President
Delta Media, LLC
Jackson, WI

John,

We had a rockin time! Your intro revved 'em up and set the tone for a great weekend event. Many thanks and more projects coming your way.

-- Vic Johnson, President, www.ClaimYourPowerNow.com

Dear John:

Brilliant! Excellent interpretation, fantastic turn around. I shall definitely use your talents again

Max Cross, United Kingdom

"John,

Thanks for the very, very, very quick turnaround. It's greatly appreciated.... You certainly know how to please a client!"

John Dulczewski
Director of Communications & Professional Development
Massachusetts Association of Realtors®

"Commercial Production Guru John Melley is the man of a thousand voices and makes our production sizzle. From a Victorian Trucker to a Swedish Lumberjack, he can do 'em all!"

Mike Mullaney, APD/MD WBMX, Boston
"Hitmakers Magazine" June, 2003

"During my 32 years in broadcasting, as a writer and producer of commercials and station promos, I have run across just a handful of production people who've truly impressed me with their work.... John is a master of voices both "character" and "real".... He weaved sound effects and music as he cranked out surprise after surprise, with great enthusiasm."

Dick Durante, Former Production Director, WODS, Boston

"John is passionate about his profession and it shows in his work product. I recommend him highly."

"P.S. He washes regularly."

Michael Coleman, Director of Creative Services
WBZ News Radio 1030, Boston

"Insurance is a difficult product to effectively advertise, but John did a remarkable job creating an effective program for us. I would recommend him to anybody looking to create a professional, functional radio spot."

Adam Ellis
Ellis Insurance Agency

Here Is My Offer To You As A GKIC Member

• This is an audio interview program that is ½ hour to 45 minutes long. The program is designed to sound like a radio interview program. There will be an introduction with music. Each segment transitions to the next segment with music.
• You can have up to 2 customers "Call In" to provide testimonials for your business and there is the option of
• We can create a commercial for your business and place it within the program to give it more of an interview feel. The production value on this alone is worth your investment in the program. It also reinforces your business in a different way within the program.
• There is a closing script with music.
• The program is mastered to be CD ready so you can have CD's made of the program. MP3's of each track of the program are provided so you can use the audio as downloadable MP3's from your web site.
• You can upload the audio to iTunes. The program can even be broken into short podcasts for distribution to current clients.
• Custom artwork for the CD label and CD package is provided.
• The finished CD can be sent to a duplication house for duplication, printing and packaging. Duplication and packaging is an additional cost not covered by the production and artwork fee.

I Have A Special Offer For You As A GKIC Member.

If I were to break out each piece of this production separately the program value is worth $2875. (Please See the Breakdown Below)

Because I am able to bundle these services, streamline the production process and negotiate a terrific deal with my graphics team I am able to offer the Interview Program at a special price.

The package investment in the Audio Interview Program is only $1,200 for you as a GKIC Member..

This Offer Has A Triple Guarantee And It Comes With My Usual 12-Month, UNCONDITIONAL SATISFACTION GUARANTEE.

I guarantee you will be 100% satisfied with your experience working with me. I guarantee the quality of your interview program and artwork. And, I guarantee the deadline I give you will be met.

If I fail to meet any ONE of these conditions, I will refund 100% of your costs to produce the program. You risk absolutely nothing.

This is a unique program that can help grow your business, and position you for success during this tough economy.

I urge you to take advantage of this offer right away as I anticipate my production schedule to fill up quickly.

Thank you for your interest and your time. I look forward to working with you.

Sincerely,

President
John Melley Voice Overs & Production